The top 3 reasons your business needs a complete brand identity

The top 3 reasons your business needs a complete brand identity design

As a business owner, have you ever wondered what the big deal is with branding? Maybe you’ve questioned why you would invest money into design. Would it be better to instead use that money to hire another employee so more work gets done, or invest in new equipment, or use it for a business conference […]

One Vision Haiti Logo Reveal

Over the last few months, I’ve had the opportunity to come alongside Katelyn’s Fund and One Vision Haiti to redesign the One Vision logo. It was our hope to develop a complete brand identity that represents who they are and all that God is doing to transform lives for generations to come. We saw this as […]

2019: A Year of Firsts

2019 has been a year of firsts. Tessa De Jong Design launched early in the year, my husband and I both graduated from college and started full-time jobs in May, and I ran my first 10k in the fall (for an event brand I designed, too!). We traveled to Europe for the first time and […]

Case Study: Lizzy’s Sweet Treats

Ahhh I am so excited for the post I’m sharing with you today! Over the last two months, I’ve been working with my sweet sister-in-law (Elizabeth) on such a fun project—fresh branding for her baking business. Talk about a dream client AND project!! I’m sure you’ve already scrolled to see her lovely designs, but don’t […]

Branding in Action: Harvest Half

This past October weekend is one for the books, and I wanted to hop on the blog today to share it with you all! I participated in the Harvest Half Marathon (and 10K) in Sioux Center, IA, where just over six months prior I was developing the logo and branding for this event. It was […]

How to create variety within your brand identity

As an online entrepreneur, it is a challenge to continually create new products and promotional materials that hold a consistent look for your brand beyond simply sticking your logo at the bottom of the page and calling it good. Where’s the fun in that? 🙂 But realistically, how do you diversify your brand identity while […]

How to Prepare for a Rebrand

If you follow my design studio, you’ll find that I’m a fan of brand redesigns. Of course I don’t mean redesigning any brand for any reason. But what I have come to appreciate about rebranding is that it does not have to be a completely new idea. It can be, if your business has shifted […]

How I Create Impactful Color Palettes–Understanding Color Psychology

Choosing color for my clients What seems to be my favorite step in the branding process also tends to present the most challenges for me as a designer. Choosing color for my clients. From the outside, it appears simple. But selecting a color palette takes me days of carefully choosing multiple combinations, narrowing them down, […]

Logo Redesign Case Study #1 (Plus a free brand evaluation guide!)

As the summer days continue to pass on by, I thought I’d hop on the blog today to share a behind-the-scenes look at a brand I was hired to redesign for our local summer festival. Take a peek at the before and after image below to help you visualize the intentional design choices made to simplify […]

A Non-Designer’s Design Guide: Simplified Logo Terms + Definitions

My husband is an electrical engineer. Most days as we’re lingering in the kitchen unpacking the empty tupperware from our lunches, I’ll ask him about his day at work. As I listen I try to envision the concepts and tasks he is learning and doing on a daily basis. But here’s the deal: I have […]