Tessa De Jong Design

Visual Branding

TDD specializes in creating stunning visual identities that are built from a place of strategy. This means we dive deep into the heart of your business and use design to highlight your distinguishing characteristics. You’ll be walking away ready to shout your new visual branding from the rooftops with every design asset you could ever need. Check out all the goodies you’ll get!

WHAT’S INCLUDED

8 WEEKS

Primary Logo

Logo Variations

Typeface Recommendations

Color Palette

Brand Guidelines

Add-on Collateral Design

Creating consistency throughout your brand presence is so important for building awareness and trust with your clients and customers. I have experience designing hundreds of layouts—everything from course worksheets to catalog spreads and long-form reports and booklets! Here’s a short list of possible collateral items to add on to your visual branding package. Let’s get creative—the sky’s the limit!

PER-PROJECT BASIS

PDF Booklets + Course Worksheets

Business Cards

Pattern Design

Magazine + Catalog Layout

Reports + Proposals

Marketing Campaign / Social Media Graphics

Brochures, Flyers + Postcards

+ Reach out for more!

My Tried & True Process

You want a professional brand identity design that perfectly displays the heart of your business and what you have to offer, making a statement with potential clients. The best way to get there is with an experienced designer and a process that is simple, smooth, and enjoyable.

Here’s the process I’ve refined over the years to best serve my clients.

01. CONSULTATION CALL

After your inquiry lands safely in my inbox, we'll set up a video call meeting and talk through the process of working with me. You'll also have an opportunity to share about your business and notes for the design.

02. QUESTIONNAIRE

Once you are ready to move forward, I'll send over a simple project questionnaire that will prompt you to explore and articulate your brand vision and goals.

03. DISCOVERY PHASE

After pouring over the details from our meeting and brand questionnaire, I'll send over the discovery phase (a 3-page PDF outlining the creative direction of your brand) for you to look over and approve before I start designing.

04. BRAND DESIGN

Once approved, I'll work for six weeks designing your custom logo suite, unique patterns, and other visuals for a complete brand you'll be proud to present to the world! Side note: I begin every project sketching with pencil and paper.

05. PROJECT PRESENTATION

Yay! The day we've both been waiting for has come. I'll send you a link to view your new brand identity and we'll walk through the strategy and rationale behind the design over a video call.

06. MARKETING COLLATERAL

To wrap up your brand package, you can add on marketing collateral items to use to promote your new brand identity! This can be anything from business cards, a services brochure, course worksheets, and more!

Tessa worked closely with various team members, intentionally listening. From this, she began the creation process, building on the framework of the most important things to show the heart of the organization. She poured over details and mindfully worked through concepts of design. She presented the new logo to various teams, working cross culturally, walking step-by-step through the process and design. Tessa is a gifted and thoughtful designer, drawing on deep pockets of creativity and skill balanced with graciousness, intentionality, and professionalism.

Sheila De Jong

Founder & President (Katelyn’s Fund)

Once again, thank you for everything you did to make a reflection become a reality. Without your help, all of this would not be possible. Words are missing to let you know how happy I am with all you are doing for One Vision.

Francisco Noel

Founder & President (One Vision Haiti)