How I Create Impactful Color Palettes–Understanding Color Psychology

Choosing color for my clients What seems to be my favorite step in the branding process also tends to present the most challenges for me as a designer. Choosing color for my clients. From the outside, it appears simple. But selecting a color palette takes me days of carefully choosing multiple combinations, narrowing them down, […]

Logo Redesign Case Study #1 (Plus a free brand evaluation guide!)

As the summer days continue to pass on by, I thought I’d hop on the blog today to share a behind-the-scenes look at a brand I was hired to redesign for our local summer festival. Take a peek at the before and after image below to help you visualize the intentional design choices made to simplify […]

How to know when it’s time to rebrand

Happy Tuesday! This week’s post is a little different. It’s short and sweet, PLUS you get a free brand evaluation guide to help you discover the strengths and weaknesses of your branding today. Follow the link below to snag the guide and start evaluating where your current branding may be falling short and what simple […]

What you should design for your business

Do you ever wonder as a business owner what can and needs to be designed for your business? Or perhaps it feels overwhelming to think of all the print/online marketing and internal PDFs you use for your processes, product, or basic marketing needs. Marketing collateral is where customers are interacting with your brand As a […]