To wrap up your brand package, I design up to 3 marketing pieces of your choice to promote your new brand identity!
Be Creative
With marketing collateral, it is so fun to think outside the box and choose items that really fit with the vibe of your brand. For instance, if the product that you are marketing is specialty coffee blends, the marketing collateral we could focus on could be: the coffee cup sleeve design, the coffee bag design, and a print menu of the different roasts you offer. If you offer an online course, I would suggest your marketing also be primarily online (since that is where your audience lives!) Examples of online collateral could be: social media graphics and web banners to promote the launch of your course, an opt-in PDF to grow your email list, and a PDF workbook of the course lessons and material.
There is lots of room to get creative and really hone in on what is going to draw your audience into your brand even beyond your new logo.
So although it is bittersweet to get to the end of a brand design and see it launched and in-action, I am always super excited to explore and create the different collateral pieces that will add even more character and depth to your brand.
