Branding Process Step 5: Presentation

I love when other entrepreneurs are transparent with their process. In my mind they are more trustworthy and relatable when I can know what to expect before I choose to work with them. I can feel great about investing in my business when I know upfront how their services are going to help me move forward in my own business. With that being said, are you ready for an in-depth look at step 5 of my design process??

The Fun Part

You should be, because this is the fun part for you as the client—the project presentation. This means that you get to sit back and enjoy while I eagerly present to you what I’ve been working on for the past few weeks. I’ll send you a link to view your new brand identity and if it works with both of our schedules, we’ll hop on a call so that I can walk you through step-by-step.

The best part? You don’t have to feel any pressure to provide feedback during the call. You can look over the design for the next few days before getting back to me. I love the call because it allows me as the designer to fully explain the rationale and meaning behind the brand, and how I made specific design choices to appeal to your ideal customer.

The link that I provide is password protected, so you won’t have to worry about anyone else catching a glimpse of your new brand identity before it’s officially launched. The link is also great because it does not require you to download anything. You simply click on the link, type in the login information that I provide, and you’ll be able to look over the design as many times as you’d like.

In some cases, it does not always work for my clients and I to go through the presentation together, and that’s okay. I write a detailed description of each area of the design within the presentation, and it works great to go through on your own as well.

The Presentation

Below you can see just a couple photos of how I present your brand.

Showing your brand in context

Rather than simple providing the logos and other branded elements on their own, I create an in-depth presentation that shows what your brand will look like when it is in context. For example, in the images above, you’ll see examples of a potential ad and t-shirt design. Those two items are where the majority of this brand will be used, so I made it a priority to show my clients what that could look like with this logo design.

This also takes the pressure off of you as the client to try to envision your brand in full-context on your own, allowing you to truly visualize in tangible ways how your new brand identity is going to add value to your business.

If you have any questions on the project presentation, please get in touch with me through the comments or by using the link below. We’re exploring the final step of my brand design process in two weeks. I’m excited to share how I wrap up each branding project with up to three marketing collateral pieces of your choice. See you then!



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