Branding Process Step 1: Client Questionnaire

There are so many designers out there, so why work with me?

Hey fellow business owners! If you’re thinking about branding (or rebranding) your business, then this Branding Process post series is something you’ll want to follow along with. I’ll be posting 6 articles over the next few weeks explaining the different steps of my branding process. Because the fact is, there are so many designers out here on the internet that you could potentially work with, all offering similar services, so why would you go with me? Well, in this series, I’m sharing my branding process and what it’s like to work with me, step-by-step. My hope is that by the end of the series, you can envision yourself working with me as we develop a custom brand identity for your business. Let’s dive in.

Branding Process Step 1: Client Questionnaire

I’ll admit…once your inquiry lands in my inbox, I do a little happy dance because I’m so excited to meet you and talk about your business and how I can help bring clarity to your visuals. I’ll reply back with a custom quote for the design services you’ve requested. If you’re not exactly sure what you want yet, but would like to work with me, that is something we can discuss in our first consultation call (which is the next step in my branding process). If you are ready to move forward in working with me, you’ll receive a word document of questions that will prompt you to explore and articulate different areas of your business. This is so helpful from a design standpoint because it allows me to be strategic in the design choices that I make. If I’m making every design choice with your ideal customer and target market in mind, then we’ll end up with a brand that resonates so well with your audience! Below I’ve listed just a few of the questions that you’ll walk through in the questionnaire to give you an idea of how thorough and research-based it is.

Business Questions

  • What is your business purpose and goals?
  • What adjectives best describe your brand/business?
  • Why do you want a new logo + branding?

Target Audience Questions

  • Who is your ideal client/target audience?
  • What makes your business unique?
  • What problem does your business or service provide a solution for?

Competitor/Brand Research Questions

  • Who are your competitors?
  • What three brands do you love, and why?
  • What areas of your current brand do you want to keep, if any at all?

Try it out!

Go ahead and start thinking through these questions for your own business. It never hurts to gain clarity on who your ideal audience is, how you can serve them even better, and how you can continue to grow your business. I absolutely love brainstorming and researching these types of business model questions, and would love to chat with you about your business. If you have any questions about this article or if you are on the fence about rebranding your business, please email me through my contact page or by using the link below.

Stay tuned for the next step of my branding process: The kick-off call where we’ll explore your answers to the client questionnaire, determine the right design package for your brand, and set up a project timeline.




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